Projection is one first step. Then comes the scale choice of what will be the limits of what matters in the trend or phenomena you want to show. More than a zoom level, picking up the right scale is a tricky and meaningful process similar to building a photograph composition.
The scale choice reveals the very interpretation the cartographer is making of the represented phenomena. People and places that do not seem on the map are considered not relevant to the topic. Then, the edges of the map define a time and space frame containing both the issue and its solution/explanation.
On this map from Le Monde Diplomatique, the political situation in Belgium is the topic. The map was illustrating an article about the 1993 agreement of Saint Michel that made Belgium a federal state by unifying the two main regions as well as smaller german regions under the same government. This is a very specific debate about Belgium and Belgium only, not depending on external forces. The issue (political unity of Belgium) contains its solution (it’s a national debate that no one else can solve but Belgians).
On the example below, a map illustrating the Falklands War of 1982 (from the Wikipedia article about the event) between United Kingdom and Argentina over Falklands Islands sovereignty, the playground is the Atlantic Ocean, North to South.
The map focuses on the two protagonists to show how & when they moved strategically to an actual open conflict over the Falklands. There is clearly no other country involved in this, nor other political influences. The map is focusing on strategy, events timeline and show very well the obvious handicap of distance United Kingdom had. That tells us a lot about how UK’s empire last bite was escaping from its yoke and how they desperately fought for it, more as a symbol than as an essential land possession.
Taking a look at this map of the Muslim Distribution in the world from the map collection of the University of Texas. The map covers a very wide area from east to west, but a relatively smaller one from north to south. Are origins and history of Islam more about longitudinal migrations than latitudinal ones? Well, it is. The religion spread from middle east to Asia and North Africa, but were pushed away north and south by other forces (Christianity to the north & west, as well as from european colonies in central & southern Africa).
The very framing of the map is already telling us that nothing really matters outside of that area about the topic illustrated here. And indeed, when you look at other maps world scaled, like the one below (from Wikimedia), you see that the american continent as well as the southern part of Africa and northern part of Eurasia have a lot less muslim population than the region shown on the first map.
However, the second map gives you that information, instead of taking for granted that you already know that Muslims are more likely to be spatially concentrated in the Middle East than on the american continent. On the first one, the cartographer made the choice of assuming that information was obvious, as the second did not.